Johannesburg & Cape Town · South Africa

Suhail B

Founder · Strategist · Operator

15+ Years in Media, Strategy & Digital Development

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01 — About

Strategy meets craft.

Suhail B portrait
Suhail B · Johannesburg & Cape Town
Johannesburg & Cape Town, ZAEst. 2010

Founder, Strategist and Operator at Artomotiv Media — a Johannesburg & Cape Town-based digital and creative agency. Also Performance & Strategy Lead at PHD Media South Africa.

Over 15 years of cross-disciplinary experience across digital media strategy, performance marketing, SEM, programmatic, server-side tracking, creative direction, web development, e-commerce, and AI-driven development.

Media StrategyPerformanceSEMProgrammaticServer-side TrackingCreative DirectionWeb DevE-commerceAI Development
02 — Experience

Fifteen years, two lanes.

Agency-side performance leadership at scale, alongside a hands-on studio practice building the tools it needs.

Tier-1 AgencyApr 2024 — Present

PHD Media South Africa

Digital Strategy Lead

Leading digital strategy across three of South Africa's most demanding Tier-1 accounts simultaneously — Digital Strategist for Nando's SA, Digital Specialist / Strategist for Investec Bank, and Digital Strategist for Cell C. The role spans full campaign architecture, media planning, multi-million rand budget management, server-side tracking implementation and C-suite stakeholder engagement.

Previously Performance Specialist (Mar 2022 – Mar 2024) — MTN Consumer, Youth, Business & Financial Services. Also held the Digital Lead mandate for Unilever South Africa.

  • Nando's · Investec · Cell C
  • Multi-million rand budgets
  • Server-side tracking · C-suite engagement
Own StudioDec 2018 — Present

Artomotiv Media

Director

Artomotiv is my creative and digital consulting vehicle — the entity through which I provide strategic, technical and creative direction to businesses that need more than a service provider. Operating across automotive, technology and retail, it's the home of formative client relationships including a decade-long engagement with Autostyling Klerksdorp that has scaled several times over through compounding brand equity, digital channel investment and infrastructure built to grow.

Full digital stack: brand identity, creative direction, web & e-commerce infrastructure, performance consulting, business management and AI-driven workflow development. One strategic mind, end-to-end accountability, measurable outcomes.

  • Autostyling Klerksdorp — scaled several times over
  • Brand · Web · E-commerce
  • AI-driven workflow development
03 — Ventures

Beyond Agency Work

Operational. Hands-on.

A portfolio of owner-operated businesses across automotive customization and device repair — the shop floor, not the slide deck.

01Owner / Operator

Autostyling Klerksdorp

Automotive Customization

Retail & fitment for automotive styling — accessories, sound, and aesthetic upgrades.

KlerksdorpActive
02Owner / Operator

Tech Empire

Consumer Tech

Multi-category tech retail — devices, accessories, and after-sales support.

North West, ZAActive
03Owner / Operator

Platinum Repairs

Device Repair

Premium device repair — mobile, tablet and laptop diagnostics and refurbishment.

National footprintActive
04Owner / Operator

Device Doctor

Repair & Diagnostics

Fast turnaround device repair and warranty services under a dedicated retail brand.

Storefront + workshopActive
04 — Through the Lens

Photographer · Videographer

Behind the lens.

A visual practice spanning travel, lifestyle, portrait, landscape, property, food, paint and large-format campaign work — for print, billboard and screen.

Photography

Travel

Places, transit, atmosphere — stories told through location.

Photography

Lifestyle

Candid moments, brand-ready people and product-in-use.

Photography

Model

Editorial portraiture with a considered, cinematic edge.

Photography

Landscape

Wide-format compositions across South Africa and beyond.

Photography

Property

Interiors and exteriors framed for listings and brand.

Photography

Food

Menu, campaign and social-first food styling and capture.

Photography

Paint

Automotive paint, finish and detail — colour rendered honestly.

Photography

Billboard

Hero visuals crafted for outdoor and out-of-home scale.

Videography

Videography

Brand films, social edits and campaign motion content.

04 — Portfolio

Selected work.

A cross-section of agency programmes, performance campaigns and product builds spanning PHD Media and Artomotiv.

OnePart project showcase
★ Own Product01
Automotive · Marketplace

OnePart

Created a trusted, SA-first parts marketplace from concept to live platform.

Product StrategyUX/UI DesignFull-Stack Development+1
The Ghost project showcase
★ Own Product02
Fintech · Intelligence Platform

The Ghost

Turned raw market data into a decision-support tool used by active traders.

AI DevelopmentData PipelinesProduct Design+1
Rumiya project showcase
★ Own Product03
Editorial · Tibb Education

Rumiya

Gave a niche wellness discipline a modern editorial home and growing readership.

Editorial StrategyWeb PlatformContent System+1
Autostyling Klerksdorp project showcase
04
Automotive · Brand & E-commerce

Autostyling Klerksdorp

Scaled the business several times over through brand clarity and digital conversion.

Brand StrategyE-commerceWeb Development+1
Stuttgart Autobody project showcase
05
Automotive · Media & Portal

Stuttgart Autobody

Unified brand, operations, and customer experience under one digital ecosystem.

Brand IdentityWeb PortalPR & Media+1
Sound Vision project showcase
06
Retail · E-commerce

Sound Vision

Transformed a bricks-and-mortar audio store into a credible online destination.

E-commerceInventory SystemWeb Design+1
Simunye Guest House project showcase
07
Hospitality · Web & Photography

Simunye Guest House

Doubled direct bookings by replacing third-party dependency with owned digital experience.

Web DesignPhotographyBooking UX+1
Clenergy Kitchen project showcase
08
Hospitality · Design & Marketing

Clenergy Kitchen

Built a cohesive brand system that carried from kitchen to social feed to shelf.

Brand IdentityPackaging DesignSocial Media+1
Clenergy Retail Range project showcase
09
Design & Print · Packaging

Clenergy Retail Range

Took a local kitchen brand from DTC to physical retail shelves.

Packaging DesignPrint ProductionRetail Rollout+1
Solly's Legendary Corner project showcase
01
Hospitality · Brand Revival

Solly's Legendary Corner

Reintroduced a beloved local eatery to a new generation with modern brand language.

Brand RevivalMenu DesignWeb Presence+1
Wheel Freakz Foundation project showcase
02
Automotive · Brand & Web

Wheel Freakz Foundation

Established a credible online identity for a specialist wheel and tyre workshop.

Brand IdentityWeb DevelopmentLead Capture+1
BERAS Truck Hire project showcase
03
Logistics · Branding & Web

BERAS Truck Hire

Made a heavy-logistics brand feel accessible, fast, and professional online.

Brand SystemWeb DesignLead Forms+1
Platinum Nexus project showcase
04
Repairs · AI Command Centre

Platinum Nexus

Replaced fragmented repair workflows with a single live command centre.

AI IntegrationDashboard UIWorkflow Automation+1
Canna Boss Club project showcase
05
Cannabis · Members App

Canna Boss Club

Launched an exclusive membership experience with digital access and commerce.

Member AppQR AccessShopify Integration+1
Canna Boss Bulk Console project showcase
06
Cannabis · Shopify Ops

Canna Boss Bulk Console

Cut product-listing time dramatically with bulk import, OCR, and AI-assisted content.

Internal ToolPDF OCRAI Content+1
05 — Contact

Start a conversation.

Whether it's a performance programme, a strategy audit, or a build with Artomotiv Media — send a note and I'll get back within a working day.

suhail@suhail.co.zaWhatsApp · 076 865 4325076 865 4325linkedin.com/in/suhailb
Johannesburg & Cape Town, South Africa · suhail.co.za
Response within 24h
Let's chat · 076 865 4325